Pup-N-Cuts is a local dog grooming and salon business located at the heart of Brookhaven, Georgia. I challenged myself to update their current visual identity, giving them a fresh new look and feel that would set them apart from their competitors while still retaining their fun atmosphere. I kept to a limited color-scheme, created a new, simplified logo, custom illustrative patterns, and playful typography. To fully bring the visual identity to life, I applied a combination of these elements onto digital and print collateral like social media posts and apparel.