Created in collaboration with my design program classmates for Georgia State University, Curleez is a fictitious snack brand that we pitched to PepsiCo that encourages teens and young adults to lead a more active lifestyle. The visual identity is bright, bold, and fun - just like Curleez' classic Peach-Habanero flavor and Curleez’ character mascot, a curl-tailed monkey named Curlz.

My contribution to the project was developing the illustrations for the character mascot Curlz, initial concepts for the Curleez wordmark, and the final look and layout of the brand guidelines. We developed the brand further by creating a set of brand guidelines and applying the elements onto social media assets, apparel, stationery, and real-life environments.