Curleez is a fictitious snack brand that I and a group of other designers have created in collaboration with PepsiCo. The challenge was to create a new snack brand marketed to teens and young adults and encourage them to lead a more active lifestyle. The solution was Curleez - a spiral-shaped potato snack with a Peach-Habanero flavor. With the snack, we created a character mascot named Curlz, a monkey with a curly tail, a care-free attitude, and love for skateboarding.

We developed the brand further by creating a set of brand guidelines and applying the elements onto social media assets, apparel, stationery, and environments. My contribution to the project was developing the illustrations for the character mascot Curlz, initial concepts for the Curleez wordmark, and the final look and layout of the brand guidelines.